OBJECTIVE DESIGN ANALYTICS

 

Research

 

So you have a great idea for a product or services that's bound to capture the hearts and minds (and wallets) of consumers everywhere. Or perhaps you have stumbled on a service that isn't being offered by anyone else, one that is desperately needed. This is your opportunity! Don't hesitate, don't look back, jump right into it and . . . Wait! Before you shift into high gear, you must determine whether there really is a market for your product or service. Not only that, you need to ascertain what--if any--fine-tuning is needed. Quite simply, you must conduct market research. Regardless of the reason, failing to do market research can amount to a death sentence for your product. "A lot of companies skim over the important background information because they're so interested in getting their product to market,". "But the companies that do the best are the ones that do their homework."Market research is important for every business, and should not be just a one-off activity. Successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge. Regardless of whether you’re starting or expanding your business, market research is vital to understanding your target market and increasing sales.

 

Branding

 

Every business has a story to tell. We craft brands that redefine expectations, inspire action, build the bottom line, and make lasting memories. In the 24/7 world we live in, your brand doesn’t sleep. It is on, all the time. Making meaningful connections through engaging experiences. Delivering results and driving value at every touch point – online, offline and mobile. Becoming a brand of substance and sustainability. That’s where Brand Fever lives. Providing integrated marketing solutions based on intelligence, brand strategy and creative excellence.

 

 

Identity

 

Your brand identity is the outward expression of your brand and the graphic expression around it. Brand Identity is the visual mark & system of a brand’s position and promise that is tangible, communicates to the senses and creates a deep relationship to your audience. It defines a unique and consistent look, feel, tone and voice for all communications that tells the story of why you are unique, different and matter. Our brand identity process consists of well-defined steps: We start with analysis of your target audience, competitive landscape and define what makes you unique and different At Lightscope, we help companies with the visual aspects of branding through the design of identity packages for small and large-sized businesses. The most common pieces of an identity package for small businesses are a logo, business stationery, and a web site. However, since all client needs are different, full identity packages often include other types of business collateral such as brochures, newsletters, product packaging, signs and other materials. 

creative design+ productions

Whether it’s a new brand, an evolving brand or a re-brand, Lightscope’s creative recommendation are styled to be at your side, well thought out and in line with what is right for our client’s business.

For services and products that require strict adherence to brand and visual style guides, Lightscope will take meticulous care to ensure that its clients will not get in trouble. In fact, our aim is to help our clients become marketing champions within their wider organization, celebrated at annual conferences and the envy of your peers. For those with no brand restrictions, Lightscope will ensure that its client’s creative execution is dynamic, appropriate and attractive with the target audience and company ethos in mind.

Web Development

Navigational architecture and how your site is laid out is a large part of your SEO strategy. Colors, font choices, calls to action, layout, graphics, images and page copy can also all be combined in infinite ways to boost conversions. The intention of effective web design is for the elements of a web page to come together in a way that leads visitors toward the site's ultimate conversion goals. Most obviously, successful web design must embody a layout that is user friendly and creates a good experience for the visitor.   However, web design is also responsible for conveying a cohesive look and feel that communicates a brand identity. And, it must also propel visitors through the intended conversion funnel.